INTERNATIONAL KIDS LICENSING DAYS - 2 April
The focus will be on the synergy between publishing and audiovisual content, highlighting the centralrole of cross-media strategies.
Date and time
Location
Bologna Children's Book Fair / Bologna Licensing Trade Fair-Kids
Piazza dell Costituzione, 6 40128 Bologna ItalyAgenda
10:00 AM - 10:40 AM
Dynowish: the power of dreams from storytelling to global animated franchise
Paola Myriam Visconti, Author of Dynowish
Beatrice Fini, Giunti Editore
Francesco Artibani, scriptwriter
Luigi Aimè, Illustrator and Concept Designer
10:50 AM - 11:20 AM
Content creator e libri. Quando tiktok genera fandom per l’editoria
Megi Bulla, Content Creator, Art Director e Autrice
Roberta Ferrari, Gruppo Mondadori
11:30 AM - 12:10 PM
How to ensure your talent travels across geographies and media
Jenna Brown, Penguin Random House
Penny Smith, Doodle Productions
Colin Williams, Sixteen South
Cristina Angelucci, Bologna Licensing Trade Fair/Kids
12:20 PM - 12:50 PM
Dal libro al gioco. Strategie per trasformare storie in esperienze interattive
Paolo Stefi, Toad Creative Studios
Rossella Piccini, Toad Creative Studios
2:00 PM - 2:40 PM
Dal libro allo schermo. Casi di successo
Federica Pasini
Fabio Abagnato
Marianna Panebarco
Simona Cornacchia e Anna Russo
2:50 PM - 3:30 PM
The power of cross-media collaboration between books and video games
Gordon Vogel, Founder, Rivers and Wine Studios
Aksel Køie, Founder and CEO, PIBOCO
3:40 PM - 4:20 PM
Il ruolo del libro nell’ecosistema crossmediale
Valentina Mazzola, Docente, Autrice
Cristiana Buzzelli, COO, Movimenti Production
Paola Francesca Corsini, Editrice Il Castoro
About this event
- Event lasts 6 hours 30 minutes
INTERNATIONAL KIDS LICENSING DAYS
LICENSING CONFERENCE ROOM - HALL 29 / MALL 2
The event is curated by BCBF and BLTF/Kids in partnership with Licensing Magazine
From March 31 to April 2, 2025, the International Kids Licensing Days return for the fifth consecutive year.
The eagerly awaited 2025 edition will feature three days of conferences, offering an essential overview of current challenges through a series of thematic insights:
- March 31, the focus will be on exploring key current and future trends, with an emphasis on gaming and emerging markets.
- April 1, the program will offer an overview of the latest developments and previews in the licensing sector, celebrating important anniversaries and presenting new growth opportunities.
- April 2, the focus will be on the synergy between publishing and audiovisual content.
DAY THREE - 2 APRIL
SPOTLIGHT ON FROM BOOK TO SCREEN AND BEYOND
Finally, on April 2, the focus will be on the synergy between publishing and audiovisual content, highlighting the central role of cross-media strategies in engagement and in the creation of interactive, multi-platform universes.
Industry experts and content creators will share successful case histories and analyze market trends, highlighting the opportunities offered by a transmedia approach.
Frequently asked questions
Yes, you need an entry pass to access the Bologna Children's Book Fair and Bologna Licensing Trade Fair/Kids. If you already have it, that's fine! If you don't have and you want to attend it, please write to licensing@bolognafiere.it to get your pass and access the show!
Registration for the event does not automatically grant access to the Fair. If you require additional information regarding Fair tickets, please contact us at licensing@bolognafiere.it.