Which platform is used for the streaming of the event?

The event will be managed via Zoom: once registration is completed it will be possible to access the online event page, where there is the link to participate in the Masterclass.

Will the event be recorded?

Yes, it will be possible to request the event recordings.

How can you interact during the event?

It will be possible to send chat messages to the organizers and speakers of the event.

Tuesday, April 23

Masterclass IAAD. | How to Build a Brand Identity Online

Learn how to create an outstanding experience using digital channels and assets.

By IAAD

Date and time

Tuesday, April 23 · 9 - 10am PDT

Location

Online

About this event

ABOUT THE MASTERCLASS

The Masterclass explores the concept of Digital Identity, questioning its nature and dynamics in terms of brand storytelling, show-off and self-narration.
In a world where almost all of us are still "minors", there are more opportunities or risks associated with developing an online identity?
We will try to answer this question by also providing ideas and future perspectives on the topic.

We'll see the theory applied to a real case study involving an italian Football Club: we'll analyze Genoa Cricket and Football Club strategy and Digital Brand Identity.

OUR SPEAKER

Eugenio Damasio

General Manager @ No Panic Agency

Organized by

IAAD